OVERVIEW
Passionate about horses and concerned about the future of our sport – the Equestrian Alliance was founded in 2017 to support the promotion of equestrian sports, equestrian athletes, and equine welfare.
OBJECTIVES
The objectives of the alliance are as follows:
- To conduct research and develop tools to modernise equestrian sports.
- Adopting a multi-disciplined approach to marketing equestrian sports.
- Showcase the successes of equestrian athletes.
- To promote equestrian entertainment to a wider audience.
- To use social media and events to raise awareness, increase attendance and encourage participation in equestrian sports.